PR Agency Services

As published

Synchronicity Care Limited on behalf of Fresh and Balance are seeking a provider of PR Agency Services. Fresh and Balance is the North East's integrated programme for reducing tobacco and alcohol harm in the region. They are one single joint programme carrying out much of the public and partner facing work under the two separate, well recognised brands of Fresh and Balance. Fresh and Balance remit is to reduce smoking rates and the harm caused by tobacco and alcohol amongst the local population and key audiences using a multi-strand approach based on best national and international evidence. This includes mass media campaigns, campaigning and advocacy, effective internal communications, and making voices heard on the national stage to politicians and decision makers. A key element of their work and priority of local funders is the delivery of all year round news and social media reach/engagement to ensure issues and messages in the public eye all year round on the channels that people see, read and hear, providing a highly cost effective return on investment. This also involves working with a range of senior stakeholders for messengers and champions, building support for measures t...